How important is the college text book market to publishers?Association of American Publishers (publishers.org) estimates that in the US
the "higher ed" publishing market was nearly $4 Billion out of a total of
$25 Billion in 2000. Over the 1992-2000 period, this market grew at a
compounded rate of almost 6%, which was higher than the industry average. This
indicates that the college text-book market is a very important one for
publishers.
Please check this website for more information:
http://www.publishers.org/stats/2000prelim.htm
A summary of the 2001 numbers can be found at this webpage:
http://www.publishers.org/stats/index.htm
In addition to that, a lot of useful information on the US college textbook
market is available at the site for the National Associate of College Stores
(NACS).
Website: http://www.nacs.org/public/nacs/
According to the NACS "..The total college textbook / course materials market
is estimated at $7.1 billion based on sales data for the 2000-2001 academic
year.."
(Taken from: http://www.nacs.org/public/research/higher_ed_retail.asp)
Please note that the NACS categorizes "textbooks" as follows:
"..Textbook publishers have specific criteria to determine what they publish as
a "textbook," as opposed to a trade or other category of book. College store
sales of textbooks are based on requirements by a professor for students
attending their classes, regardless of format or type of publication. For this
reason, publisher sales data for "college textbooks" are not directly
comparable to college stores' sales of new textbooks. The textbook market is
made up of three segments - new texts, used texts, and custom-published
materials, or course packs..."
Here is an interesting side note:
"..Total online sales at college stores for 2000-2001 are estimated
at $130 million or 1.2% of total college store sales.."
Several research groups publish detailed reports on the business of book
publishing and bookselling. Reports are available on all segments of the book
industry - consumer, education and professional. These reports are expensive!
For example:
The Simba Information Inc.
Website: http://www.simbanet.com/products/pr_edusr.html
And,
Open Book Publishing, Inc :
Website: http://www.subtext.net/studies/perspective_99_00.htm
According to Veronis Suhler Stevenso (Media Merchant Bank) website:
"..Spending on professional, educational and training materials and
services rose 5.6 percent to $32.8 billion in 1999, driven primarily
by increased spending in the college and professional markets, which grew 8.3
percent and 6.8 percent, respectively. Spending on professional, educational
and training materials and services advanced at a compound annual rate of 7.3
percent from 1994 to 1999, fueled by robust spending across all four segments,
particularly in the elhi and training markets, which grew at compound annual
rates of 9.8 percent and 8.6 percent, respectively.."
Source: Veronis Suhler Communications Industry Forecast
(I believe this data represents the worldwide market sizes)
(Above information was taken from:
http://www.veronissuhler.com/proedpub/segment.html)
Google Search terms used:
book publshing industry market size
Thanks for your query. Hope you find this information useful!
November 20th, 2008 - Posted in hznj.com | edit |
